Film first
The story, the feeling, and the frame always lead. Technology stays behind the camera.
A modern film house
Heavy ideas.
Light on our feet.
Ten Pound Feather is a commercial film studio for brands with more ambition than time. We combine senior creative direction, new production intelligence, and obsessive human finishing.
Faster by design
We shorten the distance between an ambitious idea and the moment you can see it.
Finished by people
Directors, editors, colorists, and sound artists turn possibility into something precise.
Selected films
2025 — 2026What we make
From first thought to final master. Built as one fluid creative process.
Commercials
High-craft campaign films designed to hold attention—and hold up everywhere.
Brand Films
Cinematic stories that give a brand a point of view, not just a runtime.
Product Launches
Product-first worlds built for reveal moments, launch systems, and lasting recall.
Social Campaigns
A coherent visual idea translated into a flexible family of platform-native films.
Concept Development
Strategy, scripts, treatments, visual language, and the first frame worth making.
Rapid Prototyping
See the film before the expensive decisions. Explore, align, and sharpen early.
Pitch Films
Moving-image prototypes that make an unmade idea feel inevitable.
AI-Assisted Production
New production intelligence, directed with taste and finished by human hands.
Our approach
Human → AI → Human
Idea
A sharp premise with a reason to exist.
Creative Direction
One visual language. One standard for every frame.
AI Production
Purpose-built image making, iteration, and controlled exploration.
Human Editing
Rhythm, emotion, performance, and the instinct to know what to leave out.
Color
A considered finish that makes every shot belong to the same world.
Sound
Music and sound design that give the image weight.
Delivery
Master films, cutdowns, ratios, and campaign-ready assets.
The worlds we work in
AutomotiveFashionBeautyDesignTechnologyHospitalityCultureConsumer
Why Ten Pound Feather
Faster should never
feel cheaper.
Modern filmmaking should move at the speed of modern ideas—without giving up the judgment that makes the work worth watching.
AI gives us range, speed, and freedom to explore. Human direction gives that possibility shape.
The advantage isn’t automation. It’s better decisions.